The attack on the magazine “Charlie Hebdo” sparked an unusual social response. Shocked journalists, politicians, actors and citizens used the slogan “Je suis Charlie” to express solidarity with the victims of the attack as well as opposition to violence and terror. White lettering on a black background quickly became a symbol.
Since the dawn of entrepreneurial streak tempts people to seek profit, even in the most dramatic circumstances. This time – IP is being concerned. As early as one day after a terrorist attack, a Belgian filed application for registration of the trademark “Je suis Charlie”. The application concerns the classes of goods including (but not limited to) clothing and paper products. As reported by the portal www.managingip.com Belgian withdrew the request after the rough reaction of social media users.