#JWPBlog – Patent trends in cosmetics industry for 2024

24 November 2023

The cosmetics industry is a dynamic sector that is constantly growing and responding to the changing needs and preferences of consumers, while at the same time taking advantage of recent technologies and taking care of the environment. Growing consumer awareness of health and environmental aspects is prompting cosmetic companies to develop products that contain natural and organic ingredients and products that are free of microplastics, artificial dyes and chemicals. There is also increasing awareness as far as animal testing and the origin of animal-derived ingredients are concerned, which is why cosmetic companies are more and more often offering vegan products and moving away from testing their products on animals (cruelty free cosmetics). In addition, many companies have started to offer more and more options for personalising products that take into account the individual needs and preferences of consumers, in particular in terms of the selection of ingredients, fragrances or consistency of the formulation. Moreover, in order to reduce the negative impact on the environment, companies have started to invest in the research and development of new green packaging and to use more environmentally friendly packaging, including packaging based on recycled materials.


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