Image of Chopin in business

23 August 2017
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There are few images of outstanding representatives of art and culture with their use as scrupulously regulated as that of Fryderyk Chopin. The famous composer with a French-sounding name became the symbol of Polishness to a far greater extent than other well-known Poles. It is therefore hardly a surprise that the Polish business is striving to appropriate this personage, in search of icons and symbols to drive the promotion and product sales.

 

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