The 33rd annual MARQUES conference was held in Dublin. Our law firm was represented by Magdalena Maksimowska, patent attorney and head of the Trademarks and Industrial Designs team.
Brands in the modern world are subject to many factors, not only legal but also business, marketing and even political. At this year’s MARQUES conference, participants analyzed these influences and the ways in which brand owners and intellectual property specialists move in this complex reality. During the panel sessions topics such as megatrends, the impact of global development on intellectual property, compensation trends, issues of tax havens and the latest events in WIPO, EUIPO and CJEU were discussed. There will also be workshops on China, comparative and sponsored advertising, divided brands and cultural appropriation.