JWPBlog – Gucci at the post office, cheaper Chanel and Louboutins on Instagram. How do renown brands protect themselves from counterfeit goods?
Counterfeits provide an opportunity to make money at the expense of well-known brands, whose trademarks or products are recognizable and often already have a good reputation. The mere making of a product confusingly similar to a renown good is often insufficient, that’s why counterfeiters use trademarks to which they do not have any rights.
