#JWPBlog – How to not get lost following trends? Create an efficient strategy to protect your trademarks and industrial designs for cosmetic products on the global market
Looking through the current offer of cosmetic products, we can see distinct trends. Not only are the active substances often similar, but also the style of packaging keeps up with the latest fashion. Maintaining cohesive communication and design allows the manufacturer to stand out from dozens of competitors. As consumers, we get used to the look of a packaging, which in turn makes it easier for us to find the product on the shelf in a beauty store.
