#JWPBlog – Use trademarks not to lose them

04 January 2022

The registration of a trademark does not guarantee the preservation of the protection right to the mark, because it still has to be used. The obligation of genuine use of trademarks aims at eliminating from registers those marks that may unduly restrict competition. In practice, this serves to reduce the number of trademark disputes, counteracts registrations intended solely to block competition, and “frees” marks for common use. Essentially, this obligation promotes transparency and protects free market trade. However, as practice shows, this obligation is often difficult to fulfill for the owners of marks.

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